🏦 Bancassurance: Merging Banking and Insurance
Bancassurance is a collaborative business model that represents a partnership between a bank and an insurance company (or carrier). The primary aim is for the bank to sell insurance products or benefits to its existing customer base through its own distribution channels (branches, websites, mobile apps, and staff).
The term is a portmanteau of "bank" and "assurance" (insurance) and originated in France in the 1970s.
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I like Step 2, but am looking for something more when it comes to actually connecting with our Higher Power. Something along the Spiritual but not Religious lines.